Brand & Marketing Advisory
A senior marketing partner in your corner. No extra headcount required.
You already have a team in motion. What you need is someone who's built these functions before, who brings a system for spotting misalignment early, and who can catch a bad decision before it ships, not after.
Who Marketing Advisory is for?
Founders and CEOs with an internal team already executing, who want a genuinely experienced voice at the table and a system for keeping brand, business, and team in sync while things move fast. Especially useful at an inflection point: a fundraise, a new market, a leadership change, or a plan that needs one more set of eyes before it goes out the door.
What’s Included in on-going Marketing Advisory:
Regular strategy sessions (usually weekly or every other week), checking progress against the goals that actually matter
A standing check on whether brand, business, and team are still aligned, and a fast fix when they're not
Guidance on business model and go-to-market decisions as they come up, not in a quarterly review three months too late
Fast, honest feedback on materials, campaigns, and plans already in motion
Introductions to partners, vendors, and prospects from twenty years across design, luxury, and lifestyle industries
Conversations with investors, when it's useful, to validate the brand and marketing strategy
How Marketing Advisory Retainers Work.
Advisory runs as an ongoing monthly retainer. Lighter than embedded work, built around a standing rhythm instead of day-to-day execution. A fair number of advisory relationships grow into fractional CMO work once the need does, because advisory is often where the infrastructure starts: the plan itself, before anyone builds a team around it.
Real Talk
“🙏 I am profoundly grateful to Molly McDermott Walsh whose passion for women's health and expertise as a marketer was instrumental in my company's preclude. Molly is an invaluable asset, offering insightful feedback and thought provoking questions that sharpened my early decision-making. She opened doors to influential people who could help further my vision and platforms where I could share my vision. Her unwavering support and belief in my potential was undeniably crucial to me holding onto confidence as a start-up solo founder.”
FAQs
What's the difference between marketing advisory and a fractional CMO?
1
Advisory is a lighter-touch, ongoing retainer for teams already executing who want an experienced sounding board. Fractional CMO is embedded leadership where I own the strategy and lead the team directly.
How often do advisory sessions happen?
2
Typically weekly or every other week, structured around your goals and whatever's live that week.
What if we need more hands-on help down the line?
3
Advisory relationships often grow into fractional CMO work once the need does. Since I already know the business and the team, that transition happens fast.
Let’s work together
Interested in working together? Fill out some info and we will be in touch shortly.