Brand Strategy Projects
One clear deliverable for one clear problem, built on the same system-based approach behind every engagement.
Not every problem needs ongoing leadership. Sometimes you need one outside perspective, one deliverable, and a plan the whole team can actually work from.
Who are Brand Strategy Projects for?
A specific moment that needs resolving. A rebrand, a launch, a positioning that isn't landing with the people it's for, or a team and its partners all working from different plans instead of the same one.
What’s Included in Brand Strategy Projects?
Every deliverable comes out of the same diagnostic system, scoped individually or combined depending on the problem:
Brand Strategy & Positioning: a clear, differentiated point of view on who you are and why you win
Messaging Frameworks: the language your team, your agencies, and your partners actually use, consistently, without a decoder ring
Market Research & Persona Development: a real understanding of who you're for, not a guess
Marketing Audit: what's working, what isn't, and the top three things to fix first
Influencer & Content Strategy: who to work with, and what to actually say
Brand Manual / Playbook: the document that gets every new hire and partner telling the same story
Team & Org Roadmap: one plan that aligns your staff, your leadership, and your outside agencies. Radical alignment, on paper.
How Strategy Projects work.
Strategy projects run on a fixed timeline, usually four to eight weeks, for a fixed fee. Each one starts with enough discovery to actually understand the problem, not just the symptom, then moves into the deliverable itself.
Real Talk
“Collaborative, driven and deeply passionate about her work, Molly strives for greatness and will not stop until she is happy with the results (and those goals are lofty!). But not only is Molly amazing at what she does, she brings her joy, insight and love for her work to every project. Whether she is diving into the importance of a color or unpacking the use of a particular word, she runs her consultancy and her life with intention.”
- Elizabeth Rosenberg, CHIEF
FAQs
What's the difference between a strategy project and a fractional CMO?
1
A strategy project is scoped to one deliverable on a fixed timeline, typically four to eight weeks. Fractional CMO work is ongoing, embedded leadership across the whole marketing function, with no fixed end date.
How long does a typical strategy project take?
2
Most run four to eight weeks for a fixed fee, starting with enough discovery to understand the real problem before moving into the deliverable itself.
Can strategy projects be combined?
3
Yes. Deliverables like brand positioning, messaging frameworks, and a team or org roadmap are often scoped together when a business needs more than one piece solved at once.
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