Lifestyle. Women’s Health. The Built Environment.
Three categories. All deeply human. And all intertwined in how we live, feel, and move through the world.
I focus here because they matter. These are the industries shaping how we take care of ourselves, our communities, and our spaces. I’ve spent years working inside these worlds, and I’ve seen firsthand how they influence each other—from the psychology of color to the design of physical environments to the overlooked needs of women’s health.
When brands in these spaces get it right, the ripple effects are massive.
The Industries We Focus On
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LIFESTYLE
Pantone, Sonia Petroff, STEFFIE’S, Meli Quinoa Beer
Lifestyle is never just about aesthetics—it’s about identity, rituals, and aspiration. I’ve worked with brands redefining style, taste, and wellbeing, from a global color authority to a neuroscience-driven footwear startup. What ties them together? The power of simplicity, emotional clarity, and knowing exactly who you're speaking to. My work in lifestyle is grounded in strategy and storytelling that makes people feel something—and take action.
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THE BUILT ENVIRONMENT
LOGIC Building Standard, Center for Active Design, Henrybuilt, Farrow & Ball, Thibaut, Hudson Valley Lighting Group
How we shape space shapes everything else—how we feel, connect, and function. I’ve partnered with organizations across architecture, design, building standards, and interiors to bring bold ideas to life. Whether it's a public health initiative or a high-end materials brand, my approach blends precision with creativity. This work is about more than buildings—it’s about building better ways of living.
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WOMEN'S HEALTH
Honey Postpartum, The Chamber of Mothers
This category is personal. And often underserved. I work with brands advancing the conversation around care, advocacy, and equity—from postpartum products built with empathy to national movements reshaping policy. The needs here are nuanced. The audience is powerful. And the opportunity to build smarter, more human-centered solutions has never been greater. I help brands in this space show up with authority, clarity, and compassion.
“Molly’s excellent grasp for marketing fundamentals helped create structure for the business, focusing us on the top priorities and ensuring we spent our precious time and resources on efforts that would have the greatest impact.
Throughout her tenure, she has always been a level-headed, strategic sounding-board, a great source of inspiration and mentorship for me as a founder, and a master-networker who has brought other talented, collaborative individuals into our business (all of whom also have amazing things to say about Molly). Our business was just an idea when Molly came on, and now we are a fully-operational company, and I can say with confidence that Molly has added immense value at every stage we’ve experienced.”
MELI
From idea to first pour: building the first naturally gluten-free quinoa beer brand.
MELI is the first of its kind—a naturally gluten-free quinoa beer that breaks category conventions and speaks to a new kind of drinker. I’ve worked closely with the founder as a strategic brand and marketing advisor since day one, helping bring MELI from a raw idea to a full-fledged launch.
As a lean, early-stage team, we focused on building smart and staying nimble—bringing in the right creative and marketing collaborators to activate where it mattered most.
MELI isn’t just a beer—it’s a reframe of what beer can be. And building that story from scratch has been one of the most joyful, collaborative projects yet.
“Molly’s work was critical in making sure Chamber of Mothers grew from a scrappy group of idealists gathering together, into a sturdy advocacy organization that will stand the test of time. If you’re looking to catalyze, grow, and sustain, you need Molly on your team. ”
The Chamber of Mothers
Strategic advisor to a growing movement for maternal rights in America.
The Chamber of Mothers is a nonprofit organization fighting for a better, more equitable future for American mothers. I joined as a strategic advisor and steering committee member during a time of rapid momentum in the organization’s first year—and helped bring clarity, structure, and scalable tools to support that growth.
To reduce pressure on the founding team and empower a broader network of volunteer advisors, I developed a set of strategy documents and onboarding tools to align the entire organization around its mission, messaging, and goals. The result? Faster, more coordinated growth and an even stronger platform for maternal advocacy.
This work is ongoing—and deeply meaningful. Helping scale a mission like this is why I do what I do.
“What sets Molly apart is her ability to listen deeply, challenge thoughtfully, and guide teams toward clarity and alignment. The outcome was more than a refined brand strategy, it was a renewed sense of purpose and direction for our organization. From brand narrative development to aligning leadership around a shared vision, Molly brought immense value to every stage.”
Summer Classics & Gabby
Unifying a disjointed heritage brand for focused, future-forward growth.
As a strategic advisor, I partnered with the leadership team at Gabriella White to evaluate and reimagine their brand architecture across Summer Classics, Gabby, and Wendy Jane.
The goal: to preserve a rich family legacy while creating a clearer, more scalable brand story for retail, e-commerce, and wholesale channels.
The new strategy not only preserves the emotional equity of each line, but also positions the brand to resonate more deeply with its core customer: women, who drive over 90% of purchasing decisions in the home category.
This was more than a rebrand—it was a refocus. A way to carry the legacy forward, with clarity.
Mitzi by Hudson Valley Lighting Group
Repositioning a millennial-focused lighting brand for modern growth.
I partnered with Hudson Valley Lighting Group to relaunch Mitzi, their DTC lighting brand designed to capture a younger, design-savvy customer. The brand had outgrown its original identity—heavy on millennial pink and illustrations—and needed a more elevated, versatile expression to support omnichannel expansion.
The new strategy: shift from just inspiration to inspiration + education—positioning Mitzi as a go-to resource for approachable, design-forward lighting.
From product discovery to purchase, we created a brand and digital experience that truly lights up.
“Molly is a rare type of leader. She consistently set aside time to build a relationship with me that wasn’t solely about business goals or KPI’s. She took the time to learn about my interests and always tried to prioritize my involvement on available projects that met those interests – which not only increased my commitment to the work, but made the final product all the better.”
Fitwel Standard / Center for Active Design
Rebuilding the marketing function during a nonprofit-to-for-profit transformation.
I joined this organization during a period of major growing pains—navigating the shift from a nonprofit research base to a for-profit business model serving real estate, investment, and property management industries.
As interim marketing lead, I restructured the team, stabilized turnover, and rebuilt the marketing function to support the company’s next chapter.
This was more than a team restructure—it was a full reset, designed to give the organization the talent, tools, and clarity it needed to grow with confidence.
Sonia Petroff
Reviving a heritage jewelry brand with modern focus and feminine power.
I partnered with the family behind Sonia Petroff, the bold and iconic 1960s jewelry designer, to reposition the brand for a new era—one that honors its storied legacy while resonating with today’s powerful, style-driven women.
The goal: bring clarity, structure, and relevance to a brand rich in history but in need of strategic focus. We grounded the work in Sonia’s original spirit—emblematic, statement-making pieces designed for unapologetically strong women—and built a modern framework to grow the brand globally.
Sonia Petroff is more than a jewelry brand—it’s a legacy of boldness, reimagined for the women leading today.
“When I was just getting started - Molly was an invaluable asset, offering insightful feedback and thought provoking questions that sharpened my early decision-making. ”
HONEY
Foundational brand strategy for a postpartum platform redefining maternal care.
I partnered with Dr. Danielle Wright-Terrell, a USAF OB-GYN and the founder of Honey, during the earliest stages of building her pre-seed maternal health startup.
As both strategic advisor and marketing lead, I helped translate her powerful vision into a brand and messaging foundation that would resonate with investors, future collaborators, and most importantly—mothers.
Together, we built the groundwork for early traction, team building, and thoughtful growth.
Honey is reimagining postpartum care with clarity and compassion—and it was an honor to help shape its earliest moves.
“Before Molly arrived, we had a rock-solid brand but we struggled with expressing it effectively. She helped us create a framework and foundation on which we could build, eliciting feedback and brainstorming in a highly collaborative environment. This, combined with the Marketing Strategy she developed, is to this day responsible for our success more than anything else. The experience she brings has been essential to Stuga’s growth not just as a brand but as a company searching for and developing its culture.
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STUGA
Fractional CMO support for a DTC flooring brand shaking up a traditional industry.
Stuga is a direct-to-consumer marketplace for Scandinavian flooring—beautiful, sustainable, and design-forward. As their fractional CMO, I’ve partnered with the founding team to build and lead the entire marketing function from the ground up.
The goal? Position this tiny but mighty brand to compete with legacy players in a slow-moving category—and win.
From go-to-market strategy to hands-on execution, I helped shape everything from sales funnel optimization to content, influencer marketing, trade programs, and regional expansion.
This is what it looks like when a tiny DTC team shows up with taste, guts, and a plan.
