Case Study:
Farrow & Ball North America

Farrow & Ball was already a known paint brand amongst the luxury and design set, but had not captured enough market share in North America. The management team was not aligned and had underestimated the differences between an American consumer (and painter and designer) and the established UK fan base.

Combining my experience in luxury jewelry and recent work at PANTONE, my expertise in color, luxury and design enabled me to transform the brand while preserving its colourful legacy.

Farrow and ball lewis miller dinner sept 2017

Farrow & Ball x Lewis Miller designer dinner, September 2017

Brand Strategy

Repositioning a beloved heritage brand is no small feat. You have to learn the nuances of the history and devise how to translate these values to a new audience. By identifying a unique position for the premium paint brand, and getting buy-in from HQ, I was able to change the way American designers, painters and consumers thought of the brand - proven by a significant increase in sales, distribution points and fans.

Erik Runner

I had the pleasure of working alongside Molly though the planning and roll out of Farrow & Ball's first Flagship Showroom. Her passion for creativity and innovation was evident throughout the process and contributed in no small way to the success of the project.

Molly has an infectiously giving spirit, values her connections, and is always available to help, advise, and mentor.

Farrow & Ball LA Showroom, photo by Laure Joliet

Farrow and ball LA flagship showroom exterior

Farrow & Ball LA Showroom, photo by Laure Joliet

Retail Innovation

During my time at Farrow & Ball, we had the opportunity to move locations in West Hollywood and used this as a test case for how to create a new retail experience for the global paint brand. I led a nimble, cross-functional, global team and hired boutique design agency Project Room to rethink what the brand experience could be while becoming more relevant in such a design community like LCDQ.