Fractional CMO & COO
Connect impactful brands with today's discerning customers through balance of marketing strategies aligned to company goals for market expansion and revenue growth. Passionate about creating moments that both educate and inspire - customers AND internal team members - utilizing the full spectrum of marketing tactics to resonate and engage.
Nearly twenty years of experience increasing market share and revenue for iconic B2B & DTC brands, such as Farrow & Ball, Pantone, Zenith/LVMH & Henrybuilt. With a comprehensive view of what is needed to build a brand and foster connections with customers, I develop strategies based on a balance of Brand Marketing, Product Marketing, Content Strategy, PR & Communications expansion and Growth / Performance tactics.
Recent work with non-profit organizations including the FitWel certification with The Center for Active Design, The Chamber of Mothers, and GlamourGals.
Expertise in brand development & positioning, creative activations to drive media coverage, messaging frameworks, inspirational content that drives action, thought leadership programming, and partnerships to drive brand loyalty and commercial success.
Extensive network of creators, makers and doers.
Real Talk
“Molly was brought in at a time of transition to develop a longer-term marketing strategy while she recruited a full-time CMO. It was clear from the start she knew exactly what to do and how to do it, while engaging everyone in the process and supporting the organization.”
Lauren Moss, Chief Sustainability Officer
“Molly is the rare professional who clearly sees the entire ecosystem we operate in. She is able to continuously rise above it all to check in on strategy and direction, then get deep down into the minute details and tactics which drive our daily progress towards our goals. The experience she brings has been essential to Stuga's growth not just as a brand but as a company searching for and developing its culture.”
Marc Bacher, founder & CEO Stuga
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