Fractional CMO
Senior marketing leadership, embedded, without the full-time hire.
Some businesses don't need advice. They need someone to walk in, take ownership of the function, and build the actual infrastructure behind it: strategy, team, and the alignment that makes both stick. Same system every time: diagnose, align, execute.
Who is Fractional CMO for?
Companies in transition. No current marketing leadership, momentum that's stalled, or a strategy that needs a real reset. Often there's already a strong team with real institutional knowledge. They need focus, alignment, and a plan, not a clean slate and a stranger who ignores everything they know.
This is modernizing without breaking what already works.
What’s included in fractional CMO engagements?
A full audit of what's already there, with the most urgent opportunities flagged first
A complete marketing strategy across brand, PR and communications, content, and growth
Organizational infrastructure: clear roles, a shared plan, and a way of communicating internally that makes the strategy stick instead of living in a deck
An honest look at existing team and resources, with new hires, freelancers, or agencies brought on and managed as needed
Hands-on leadership of the team already in place: mentoring people and giving them better roles, not replacing them
When it's time, recruiting and onboarding a permanent successor, with a roadmap already built so their first months are about vision, not cleanup
Real Talk
“Molly was brought in at a time of transition to develop a longer-term marketing strategy while she recruited a full-time CMO. It was clear from the start she knew exactly what to do and how to do it, while engaging everyone in the process and supporting the organization.”
Lauren Moss, Chief Sustainability Officer
“Molly is the rare professional who clearly sees the entire ecosystem we operate in. She is able to continuously rise above it all to check in on strategy and direction, then get deep down into the minute details and tactics which drive our daily progress towards our goals. The experience she brings has been essential to Stuga's growth not just as a brand but as a company searching for and developing its culture.”
Marc Bacher, founder & CEO Stuga
FAQs
What is a fractional CMO?
1
A fractional CMO is a senior marketing leader who works with your company part-time or on a defined schedule, owning strategy and team leadership without the cost or commitment of a full-time executive hire.
How is a fractional CMO different from an agency?
2
An agency executes tasks you assign it. A fractional CMO takes ownership of the marketing function itself: building the strategy, leading the team already in place, and managing outside partners and agencies toward one shared plan.
How long do fractional CMO engagements typically last?
3
Engagements are embedded, typically several days a week, and run anywhere from six months to multiple years depending on what the business needs.
Let’s work together
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