An anti-agency collective of former in-house brand leaders, strategists, and operators who cut through the noise to help companies clarify their vision, take meaningful action, and scale with purpose.
Most agencies drop off a strategy deck and call it a day. We don’t. As former in-house marketing leaders, we know the gap between strategy and execution—and we built this consultancy to close it. Every engagement is bespoke, with a handpicked team of senior experts across growth, content, creative, PR, SEO, and thought leadership.
We don’t just advise; we embed, execute, and drive real-world impact—without the agency fluff.
About.
Three Lines Consulting is a creative consultancy that focuses on building, scaling and modernizing customer touch-points for bold companies while developing marketing leaders committed to positive growth. Founded by Molly McDermott Walsh, a change-maker and thoughtful risk-taker, Molly is motivated to make a difference in the world, helping good people do good things. With a focus on what she calls “the 4Ps” (people, purpose, product and profit), Molly aims for alignment and impact, guiding companies through change while owning, tracking and implementing process and accountability.
We work in three ways: A project-based strategy with a workshop handoff, a three-month retainer to guide and collaborate with your team, or a six-month+ engagement where we bring in top external talent to manage execution alongside internal resources.
Pairs well with:
Heritage Companies & Brands
Small & mid-sized businesses
Startups
Non-profit organizations
PR Agencies & Creative Studios for post-activation support
Brand Strategy & Ops.
Three Lines’ executive team partners with founders, leaders and executives to uncover their goals and aspirations, while co-creating a strategy to make them a reality.
Results are delivered by architecting structures and processes that enable powerful planning, aligned teams & departments, and greater ability to succeed. This systematic approach to business planning and strategizing allows for more time for creativity, analysis, and focus on the customer; International Coaching Federation (ICF) Associate Certified Coach training ensures teams are set up for success.
Dedicated to a holistic approach to business transformation that helps companies achieve their full potential while providing strategic support through moments of change.
Brand Creative.
Whether starting from a blank sheet of paper, or guiding a brand through a refresh, our team builds unique brand identities that are timeless and unique to stand out from the rest.
Creative services include brand identity development, look & feel, brand guidelines, creative templates and guidance to refresh all customer touch points.
Brand Marketing & Growth.
With a comprehensive view of what is needed to build a brand and foster connections with customers, Three Lines assembles teams to execute across product marketing, content strategy, social media, influencer & partnership strategy, communications expansion, website redesigns, events and growth & performance tactics.
Our bespoke teams provide the expertise and collaborative spirit that growing brands need to compete.
in good company.
reviews and real talk.
“Molly has a unique ability to identify opportunities that will elevate a brand or help it enter into new and unexpected spaces, championing creative ideas that at times require unconventional thinking, and doing.”
Monique Krasniqi, global communications leader
“Molly is the rare professional who clearly sees the entire ecosystem we operate in. She is able to continuously rise above it all to check in on strategy and direction, then get deep down into the minute details and tactics which drive our daily progress towards our goals. The experience she brings has been essential to Stuga's growth not just as a brand but as a company searching for and developing its culture.”
Marc Bacher, founder & CEO Stuga
“Collaborative, driven and deeply passionate about her work, Molly strives for greatness and will not stop until she is happy with the results (and those goals are lofty!). Any one who gets the chance to work with Molly will not regret it; the days you're in the trenches with her will be some of your best days yet.”
Elizabeth Rosenberg, Founder & Speaker
“I have NEVER worked with a leader as abundantly kind, intuitive, empathetic, and just plain human.”
Maya Marin, video editor
“In a time where brands need to stand out in a sea of other brands, every company needs an expert communicator and champion, like Molly”
Dani Kennedy, creative leader
“Molly was brought in at a time of transition to develop a longer-term marketing strategy while she recruited a full-time CMO. It was clear from the start she knew exactly what to do and how to do it, while engaging everyone in the process and supporting the organization.”
Lauren Moss, Chief Sustainability Officer
